I love the video campaign. I started to get a little emotional. That’s how much I love it. Twice, my eyes filled. It’s really beautiful.
Holy Trinity High School
The International School of San Francisco’s refreshed brand and admissions campaign transformed perceptions and sparked one of the strongest enrollment seasons in its history.
Sector
Independent Schools
Deliverables
Brand Strategy
Enrollment Campaigns
Fundraising Campaigns
Visual Identity
Enrollment Campaigns
Fundraising Campaigns
Visual Identity
A name that read like a barrier.
Challenge
The French American International School + International High School engaged Mission Minded to help articulate a brand strategy and corresponding messages to serve the school now and into the future.
Although operating from a position of strength, the San Francisco independent school landscape was becoming increasingly competitive due to a decline in the number of school-aged children.
You don’t have to be French.
Insight
A key obstacle for values-aligned families considering FAIS + IHS was the misconception that one must be or speak French to attend.
Our team guided them in removing barriers to consideration—starting with the school’s name— and developing a single, compelling idea that would invite new families to consider them.
Nancy Schieber
as Director of Marketing & Communications
, Holy Trinity High School
Renamed, with a fresh admissions pitch.
Journey
The school adopted a new name—the International School of San Francisco—and a brand strategy that emphasizes the educational benefits of learning in a vibrant, bilingual, and multicultural community. This strategy was brought to life through a new website and admission campaign materials, successfully uniting a complex set of academic divisions and school programs under a singular idea. Great care was taken to ensure the French members of the community would see this as a deepening commitment to bilingual education, and a portal to deeper learning, rather than a departure from their language.
Strongest enrollment season yet.
Impact
The community has warmly embraced the new name, and the excitement around having a unified identity is palpable. Check back later this year to see how the International School of San Francisco’s enrollment has been positively impacted by the clarity of their new name, brand, message, and admissions materials that has so inspired those who know the school best.
