We helped Marin Agricultural Land Trust transform its online presence into a powerful platform that connects farmland protection to local food, deepening community support and driving donor engagement.
Marin Agricultural Land Trust was the first organization in the country to protect farmland from subdivision
and development.
For over 35 years, MALT has safeguarded the future of Marin’s local family farms, landscapes, healthy environment, and bounty of local food. Yet, when they came to Mission Minded, their site was failing to connect users with the importance of their mission and convert them from visitors to donors and participants in their community.
Many people from different walks of life care about MALT’s work for different reasons. From multi-generational farmers to urban gourmands, MALT connects with a wide variety of visitors in highly personalized ways.
Thus, we recognized that MALT’s brand needed to guide the web experience. The site needed to combine expertise with rustic authenticity and the site tools needed to connect lifestyle with a depth of professional knowledge.
A customizable mapping tool connects the dots for users to better understand the stories behind the lands that have been protected. Moreover, it creates a sense of urgency to protect remaining unprotected farm land—before it’s too late.
The result is a site that is as grounded as those who work the lands it represents. Through a “Buy Local” portal, users connect with the products produced on MALT lands. This deepens the connection Bay Area residents have with the food grown in their backyard.
Ultimately, people eat better food, local economies are strengthened, and the lands that sustain us are protected for future generations.
