I’m really appreciating that we don’t have to teach you this stuff, and that your understanding of the definition of equity, asset-based framing, and lifting others up in a non-savior way is advanced.
Our partnership with the San Francisco Foundation produced major donor communications that elevate equity in a way that engages a diversity
of donor types, inspiring them to join the Foundation in a new vision for the Bay Area.
Like most community foundations, San Francisco Foundation faced a challenge—to energize donors to both see the institution as a vehicle for individual family giving, and stoke their commitment to uplift community impact, specifically around economic justice.
With a new leader and a bold vision for strategic systemic change, they needed their next fundraising campaign story to help donors of all types understand the need to ensure people have affordable homes, a living wage, and the chance to participate in shaping the policies affecting them—especially people living in historically excluded communities.
A commitment to equity wasn’t enough to set San Francisco Foundation apart. Many nonprofits in the Bay Area share that same commitment. To truly stand out, the Foundation needed to highlight the changes made possible by an inspiring vision, simplify its language, and boldly invite others to join their campaign to make enormous but achievable systemic changes.
I’m really appreciating that we don’t have to teach you this stuff, and that your understanding of the definition of equity, asset-based framing, and lifting others up in a non-savior way is advanced.
Fred Blackwell
Through targeted key messages focusing on what values donors of all types share with an energizing design, Mission Minded partnered with San Francisco Foundation to develop a bold campaign theme that draws on a history of activism in the Bay Area while also reinforcing what is unique about the San Francisco Foundation—its ability to bring together a broad group of stakeholders to achieve something bigger than any one actor could achieve on its own.
The board—frontline fundraising ambassadors—loved having a case brochure they could use as a practical tool in donor conversations.
Our work together gave everyone at the Foundation a unified way to talk about shared goals around equity. It resonated with both new donors already passionate about the issue and traditional community foundation supporters who may be encountering these ideas for the first time.
