Thank you for the engaging, productive, and inspiring work with our group yesterday. We all felt energized and hopeful for our future.
School Expertise
We’ve founded schools, sat on college boards, and led enrollment through every kind of market. We know the admissions grind, the board dynamics, the cycle of major donor campaigns, and what actually moves families to say yes. There’s nothing like helping a school own its story and watching faculty, staff, and families line up behind it.
Trusted by Schools of Every Size
Agency for Schools: Partners, Not Vendors
School and university clients praise our deep engagement and commitment to their story, not just our project. We work alongside teams from start to finish, helping them navigate the day-to-day while we help conjure bold new ideas for strategic growth.
What could shift if everything aligned?
Expertise in Independent Schools
From day schools to boarding schools, we’ve helped hundreds of independent schools grow enrollment and build committed communities. Whether you’re competing in a crowded market or shaking an outdated reputation, we know what moves families from “maybe” to “yes.”
- Brand strategy that sets you apart in a competitive market
- Viewbooks and materials that families actually read
- Annual giving materials that rise above expected
- Strategic plans your board and faculty will rally behind
- Campaign strategies and tools that inspire major gifts
- Website design that turns curious families into applicants
Expertise in Universities
Our university work lives at the intersection of strategy and fundraising. We help institutions make the case for support, inspire bold investment, and build the donor relationships that sustain your mission long term.
- Positioning so donors and prospects know why you matter
- Campaign communications that inspire bold investment
- Case for support that makes giving feel urgent
- Donor materials that reconnect alumni to your mission
Dr. Andrew Rehfeld Ph.D.
as President
, Hebrew Union College
It has been an incredible journey and your team has been outstanding to work with on this project.
Valerie Martin
as Director of Development for Applied Sciences
, University of British Columbia
The campaign strategy, theme, and messages are wonderful work. It’s powerful and engaging and will really equip us to be great ambassadors for this campaign.
Dr. Elizabeth Kiss
as CEO
, The Rhodes Trust at Oxford University
This is a great firm bursting with talent. The consultants, the process, the breakthrough conclusions, and the overall results were simply outstanding.
Dennis Boyer
as Trustee
, Army and Navy Academy
I’ve always been skeptical of consultants, even the ‘best of the best’ from big New York firms. But Mission Minded really gets us and our $600M campaign. It feels so good to be seen exactly the way we want to be.
Dr. Michael Roth
as President
, Wesleyan University
Mission Minded’s work helped us secure the largest donation in our history. They captured our story with urgency and power—and the video they created is incredibly moving.
Andrea Rees Davies
as Associate Director
, Stanford Humanities Center
featured Insight
New Ideas for What’s Next in Education
Schools are navigating changing expectations from families, shifting enrollment dynamics, and increasing competition. Explore fresh perspectives and ideas designed to help school leaders strengthen their message and build lasting community support.