The report you designed for us is already out in the world and being used to push policy to protect cleaners in New York, and is getting a ton of press coverage It brings tears to my eyes to see that all of this is having an impact.
Logo and Visual Identity
Logo Design That Reflects Who You Are
Organizations evolve. Your look should too. We help you modernize your visual identity so it reflects who you’ve become without losing the recognition you’ve spent years building.
- Logo design that’s distinctive, meaningful, and built to last
- Accessible design that works everywhere and for everyone
- Iconography, image styles, and brand art direction that feel unmistakably you
Brand Systems for Every Touchpoint
A great logo is just the beginning. You need a visual system your whole team can actually use—across departments, platforms, programs—and yes, in your space so your team and every visitor feels your brand come alive. We build identity systems that make consistency easy and creativity possible.
- Brand books and visual identity guidelines that empower every person on your team
- Athletic and mascot identity for schools ready to raise more spirit
- Comprehensive design systems for digital and print
- Templates so everyone can be part of your brand consistency
Helping brands Show Up with Confidence
For more than 20 years, leading nonprofits, universities, and foundations have trusted Mission Minded to help their brands evolve and stand out. The result is visual identities that reflect their ambition, strengthen recognition, and support the work that matters the most.
$2M
increase in annual giving for Season of Sharing Fund
$2.9M
donations to REI Cooperative Action Fund
45%
membership growth year one at Village Movement
Isabel Cuervo, PhD
as Senior Research Associate
When I closed my eyes and imagined what we might look like one day, this is what I saw. You’ve brought it to live in our new visual identity and website.
Carlos Aguilar
as Chief Content Director
, California ChangeLawyers
I’m just always so impressed with everything you bring to us. I see this design stuff and am just BLOWN AWAY. Everything you guys do is incredible.
Erin Hanusa
as Director of Marketing
, Evident Change
I want to express my deep gratitude to you for bringing our social justice vision to life. Our values shine through with your beautiful, clean designs. I’m so impressed by your work and so proud to use your designs in our materials.
Carlos Aguilar
as Chief Content Director
, California ChangeLawyers
From the project management to the vast web experience to the graphic design, your team is top notch and so enjoyable to work with. I am so appreciative of Mission Minded.
Amy Skinner
as Director of Marketing
, Education Commission of the States
Brand and Logo Transformations
Filter Work:
featured Insight
expert Perspectives for Bolder Brands
Explore ideas and perspectives on brand strategy, visual identity, and design for organizations ready to look as unique as their mission.